Paris Hilton's ode to herself, MTV's Paris Hilton's My New BFF, debuts Sept. 30 with 16 women and 2 men competing to be her "paparazzi-ready" best friend. In hyping the show, Hilton says 300,000 people applied to be on the show.

Like the story she tells suitors about being drug and disease free, this is a lie.

From OK! magazine's April report about auditions for the show:

While Paris Hilton is off traipsing around the globe with her new loverboy Benji Madden, casting directors were hard at work in New York City trying to find her a new best friend.

But the scene outside Nikki Midtown earlier this week didn't exactly resemble the thousands of hopefuls you'd see lined up for a shot of American Idol or So You Think You Can Dance. Actually, it didn't even resemble a half-price latte sale at your local Starbucks.

“There were less than 40 people there," one audition insider tells OK!. But despite the poor turnout, each of the hopefuls seemed ready to show their unique desire to grab the attention of the casting directors.