Society photographer Patrick McMullan is launching his own magazine. Of sorts. It will be called PMc ("pee-mick"), cost only 99 cents, come out every other month, and able to be held in your hand. That is, provided you have an iPhone, because that's where you're going to have to download this fashion-luxury thing. That PMc will be distributed on a tiny screen is actually a bonus, because readers will be less likely to notice the blurry shots taken by Mr. McMullan's shaking hands.