Unlike Arianna Huffington, ex-Jane editor Brandon Holley is taking a novel approach to web journalism: paying writers! The founding maestra of Yahoo's lady site Shine, Holley – who refuses to call the outfit a web magazine, but rather a website set up to resemble a blog, which is so much better – says that if they find Shine users who blog enough to become "very, very popular, we would probably make them columnists. Nothing will happen for the first several months, because we sort of need to see how this comes out." That is, to see if they can make any money first. So it's not exactly a novel approach, but at least there's a possibility Shine's business plan has a clause about paying talent.