New York City is already spoiled with NY1, the no-nonsense 24-hour local news channel available only to Time Warner customers (it makes sense, then, that its big brother partner is CNN). Now, a new offering: WNBC is launching its own 24-hour news channel and, hypes the press release, will be upgrading 30 Rock’s central operations into something super exciting called a content center, which will be “capable of producing and distributing content across multiple electronic media platforms.” The news arrives after NBC News’ iCue launch and various projects, which serve as heavy-handed evidence the GE unit is investing heavily to stay competitive. They’re also cramming everybody into the same 3-foot by 3-foot workspace!

To create the “content center,” NBC is revamping WNBC’s 6th and 7th floors at their Midtown headquarters; things should be completed by Q1 of next year.

But careful there, sailor: NBC also plans to consolidate more of its operations under one roof, and with things already tight at 30 Rock (Have you been in there lately? The place is jammed) and the company selling some of its floors, brass is also looking for a new, single space to house a huge portion of its operations, though an internal memo assures staffers brand shows like SNL and Conan, along with NBC News and NBC Sports, will remain at 30 Rock.

So long as Jack Donaghy does too.