Despite our claims that people will pay for the viewing of or possibility of having sex, Playboy.com is going to an advertising model. Ad Age reports

Playboy has decided to prioritize traffic and the ad revenue its growth should attract by featuring more of the content on its site's home page that viewers can get free.

The ads will be aimed at 15 year-old boys who are excited they don’t need to steal their moms’ credit cards to see naked women.

[AdAge]