
The RIAA may have just realized that you catch more flies with honey (or when you don't punish the individual for the common practice of downloading songs from the Internet), but the execs over at Major League Baseball already know that they don't want to go down that route now that illegal streaming of their games have become a widespread phenomena.
In combating piracy, one method of enforcement is off limits, executives say. They will not, like the music industry did, sue individual fans who are uploading games to peer-to-peer platforms.
"I'd like to think we've learned some cautionary lessons from the music industry," said Mr. Mellis of M.L.B. "What is the utility in suing individuals who are part of a larger chain of events?"
So for baseball at least, there won't be any prissy P.S.A.'s featuring Bono and Aerosmith talking about how Internet piracy goes directly into the pockets of terrorists. Instead, the M.L.B. has upped their official online presence with sites that offer lists like "50 things to know about MLB Network," and "Top 10 reasons to watch MLB Network." (Hate to be the copy guy who was assigned those articles.)
Now they'll just have to sit back and see if anyone will pay attention to their Good Cop routine.
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I guess when your employees are all on steroids or HGH, then there's not much moral ground to go suing your fans and hurting ticket revenue.