We're witnessing history here, folks. Something that perhaps you've never witnessed before is taking place: People.com is crediting another source for a breaking story.

And not just any source, but the direct competition. In Touch, to be precise. Why so groundbreaking? Because People.com is known throughout the industry as one to never give credit for where a story breaks; they simply phone up a star's rep or find a "friend" to confirm a story. (To be fair, People.com isn't alone in the practice.)

But today's instance – with the story about Denise Richards and Richie Sambora breaking up – is "no accident." A well-placed tattler reports People.com is "joining hands" with In Touch, intentionally playing nice with the Bauer tab, all as a maneuver to … wait for it, wait for it … go on the Us Weekly assault. Both In Touch and People "hate them."

And no wonder: For two weeks straight (will tomorrow's issue make three?), Us has dedicated double pages to calling out the mistakes of others while keeping mum on its own. What's next, a Star-OK! tryst?