People magazine was awarded the honorable Henry Luce award for "magazine of the year," and boy did they throw a fancy awards ceremony. They gathered in a conference room, with seats, and even catered lunch that would put Conde Cafers to shame.

And how much do we love that the magazine/tabloid, who managed to wrangle those beautiful people in Africa for a cover shot, took home the top award? Oh yeah, they took a few Hurricane Katrina photos, too. We had no idea they were even up for this amazing award — but the people at People weren't very surprised.

Editors from the company's various titles gathered for a lunch of grilled chicken and shrimp "with some sort of pilaf," as awards were handed out in 11 categories …

… "The funny thing is, they tell you in advance how many people you can bring, and you only get extra seats if you've won an award, so everyone knows the outcome in advance," said one Time Inc. staffer

That is funny, especially because it enforces that old "winners are better than losers" mentality. Too bad Time Inc. is so low on cash. Maybe everyone could have brought a friend and they would have been able to eat lobster and avocado salad.

Little Luce Cup [Sara James, WWD]