It’s easy to forget that behind all the movies, pajama parties and the social networking site, Playboy exists as a real magazine. And like every other magazine, it’s struggling to maintain subscription rates, ads, and newsstand sales.

Of course, every other magazine doesn’t have a large franchise to support it through the lean times, so it’s understandable that Playboy editorial director Chris Napolitano might be a little delusional about the state of internet commerce.

People still are happy to pay for Playboy images online. Our pay site generates tens of millions of dollars. Paying for it seems antiquated? They’re willing to pay for quality. Otherwise they’re stealing it. Are you telling me honesty is past its prime?

Yes, that's exactly what we're telling you.