Whoops, Facebook changed again and somehow you didn't notice. Maybe it's because Scrabulous is gone and there is no longer a reason to be on Mark Zuckerberg's crazy merry-go-round of high school and college acquaintances?

Or maybe you did notice, and in protest of your precious social-networking site getting revamped and all your widgets dissapearing, you joined the fifth most popular group on Facebook right now: "I Hate the New Facebook." Yeah, no big deal, you're basically just standing up for your Internet rights, you know, like the hippies, or like those Spartas in the 300. You're a freaking hero with your signing of online petitions.

You know what the Facebook executives do when you join your little groups in protest? They laugh at you:

People are using our product to protest our product," (Facebook COO Sheryl Sandberg) said. "That's good. The fifth most popular group on Facebook right now is protesting the Facebook redesign. And I do see the humor in that."

So while you're thinking that you are somehow managing to use "the system" to combat the system or waah waah waah, just remember that every time you log in, all the executives see is another unique pageview that advertisers will pay Zuckerburg and his ilk to attract. If you really want to eff over those guys, just log off.

Or, alternatively: burn Facebook to the (Internet) ground. At least then Aaron Sorkin would have a climax for his screenplay about the social network.