What is the single most important issue to Mexicans illegally crossing the U.S. border? Not finding food and water, an under the table job, or paying off their trafficker, but eating a hamburger that might've been made from the inhumane slaughter of a cow!

PETA, the animal rights group about as delirious as the Parents Television Council, is hoping to plaster the Mexico-U.S. border fence with ads that alert jumpers that "If the Border Patrol Doesn't Get You, the Chicken and Burgers Will — Go Vegan."

Why the ridiculous marketing message? Says PETA: "We think that Mexicans and other immigrants should be warned if they cross into the U.S. they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits and vegetables."

Meanwhile:

Some blogs aren't just appalled by PETA's pitch to folks with more pressing matters, but that the posters they're hoping to slap on the border fence are racist. Says Feministing: "Without even getting into what's fucked up about the message they are trying to send about meat consumption and mexican vs american culture, let's begin with the images on the ad, which are borderline racist and definitely offensive to me. Then how about supporting the screwed up US immigration policy by BUYING ad space on these fences? News flash PETA: promoting animal rights through misogyny, racism and the objectification of women is NOT the way to go."