PETA Hopes Border Jumping Mexicans Have a Moment to Consider the Harmful Effects of Eating Red Meat and Wearing Fur
Who says marketers are ignoring Hispanics?
 

What is the single most important issue to Mexicans illegally crossing the U.S. border? Not finding food and water, an under the table job, or paying off their trafficker, but eating a hamburger that might've been made from the inhumane slaughter of a cow!

PETA, the animal rights group about as delirious as the Parents Television Council, is hoping to plaster the Mexico-U.S. border fence with ads that alert jumpers that "If the Border Patrol Doesn't Get You, the Chicken and Burgers Will — Go Vegan."

Why the ridiculous marketing message? Says PETA: "We think that Mexicans and other immigrants should be warned if they cross into the U.S. they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits and vegetables."

Meanwhile:

Some blogs aren't just appalled by PETA's pitch to folks with more pressing matters, but that the posters they're hoping to slap on the border fence are racist. Says Feministing: "Without even getting into what's fucked up about the message they are trying to send about meat consumption and mexican vs american culture, let's begin with the images on the ad, which are borderline racist and definitely offensive to me. Then how about supporting the screwed up US immigration policy by BUYING ad space on these fences? News flash PETA: promoting animal rights through misogyny, racism and the objectification of women is NOT the way to go."

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Comments (13)

No. 1 · Carlito

Yeah …. because Mexicans are known for not eating lots of pollo taquitos, carne asada burritos, and other meat. And doesn't PETA know that slaughterhouses on this side of the border are a heck of a lot cleaner and more humane than those in Mexico?

Clueless. Completely clueless.

Posted: Aug 20, 2008 at 1:40 pm · @Reply · [Flag?]
No. 2 · Heather

Where are they warned that cock fighting and dog fighting are illegal in the US?

Posted: Aug 20, 2008 at 5:51 pm · @Reply · [Flag?]
No. 3 · Keith

PETA is so f'ing stupid. Their "messages" are always lame and one's like this especially make me want to barf up the chicken burrito I had for lunch. And it was good.

Get a new ad agency, PETA. Or heck, just shut-up.

Posted: Aug 20, 2008 at 9:48 pm · @Reply · [Flag?]
No. 4 · voltron

I've seen PETA do some pretty questionable things but nothing this dumb. The plight of factor farmed animals is indeed atrocious (see http://meat.org) but this seems to be just a waste of paper as far as I can tell. The animal advocacy movement is very poorly represented unfortunately. In the end it really harms the animals.

Posted: Aug 21, 2008 at 1:43 am · @Reply · [Flag?]
No. 5 · MuffieMe

I can't help but laugh at this story!!! FIRST OFF ALL THE PEOPLE COMIING OVER CAN NOT READ ENGLISH !!! DUH!!!!

Posted: Aug 21, 2008 at 12:02 pm · @Reply · [Flag?]
No. 6 · Cris

Screw you PETA i;m a mexican and how bout i eat you instedad of tthat red meat and use your pubic hair to make me a fur coat !!!

what u think bout that

Posted: Oct 9, 2008 at 11:24 pm · @Reply · [Flag?]
No. 7 · Lyden

@Heather: um… there's dog fighting and cock fighting in this country too!

Posted: Mar 9, 2009 at 10:34 am · @Reply · [Flag?]
No. 8 · carlos

Peta is a bunch of hippies. The dont eat meat but the can sure take the animals source or home and food. bye eating only green. Then these hippies are saying it cruel to kill mice but yet the live in hoouse with them why because they live in house that stole there property they drive cars the kill the environoment.

Posted: Mar 23, 2009 at 6:12 am · @Reply · [Flag?]
No. 9 · carlos

Basically Peta says if were were animals and we lived in our nice neighborhood. and some reandom for didnt eat us. just diplaced us from our home and our food supply

Posted: Mar 23, 2009 at 6:16 am · @Reply · [Flag?]
No. 10 · carlos

Peta basically is a bunch of hippies who couldent amount to anything to actullly care about and they were never good enough to make difference in the world so the went to animals. NEWS FLASH ANIMALS EAT ANIMAL AND WE ARE ANIMALS it called survival of the fittest you precious chicken at the fittest so we eat them. And boy does it taste good and eveytime i eat my KFC i throw on faces of death chciken slaughterhouse

Posted: Mar 23, 2009 at 6:20 am · @Reply · [Flag?]
No. 11 · carlos

then these hippies wanna stop the military from using pigs for testing but I bet when one of them peta members…. get shot in his artery and cant stop the bleeding. He/SHe will be screaming for help hoping test were done

Posted: Mar 23, 2009 at 6:27 am · @Reply · [Flag?]
No. 12 · amollyacapella

Obviously They Don't Know What It's Like To Live Day By Day Not Knowing Where They're Going To Eator sleep. There Are Way More Important Issues Besides Watching What I Eat And Feeling Bad For What I Do Eat. Do They Not Realize That The Animals Will Be The One's To Kill Us And Get Us Sick.deer,cows,rabbit, Etc Spread Disease Hurting Our Society. And We Were't Given Carnivorous Teeth To Tear Open A Head Of Lettuce.

Posted: Mar 23, 2009 at 10:08 am · @Reply · [Flag?]
No. 13 · Flu-Bird

Their illegal aliens and should be returned and if PETA bugs them we can send PETA down there and leave thrse PETA jerks stranded in some remte south american jungle

Posted: Mar 29, 2009 at 4:40 pm · @Reply · [Flag?]
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