Oh, Portfolio. Much like the new kid who claims to have been a star at his old high school only to prove himself a doofus in a matter of moments, Portfolio came out talking a big game and then wrote "a boring exposé" on how a cellist pays for his instrument.

But perhaps the only thing less breaking than Franz Lidz’s 5000 word piece on George Steinbrenner is that Portfolio is bad. Really, really bad. Even with high profile writers and editors, the only thing the magazine has going for it is a crackerjack design team.

And like making fun of the new guy, covering Portfolio's blunders is what all the cool kids are doing. So yesterday, when a freelance writer (and failed start-up blogger) suggested that Tina Brown replace Joanne Lipman, the reaction was as if the order had come from S.I. Newhouse himself.

We’d never go as far to say Jon Friedman is right, but maybe the coverage of Portfolio has gone too far. After all, there are other stories moving at a glacial pace to mull over.