Time magazine's annual publicity stunt – choosing the "Person of the Year," a process that even Rick Stengel is tired of, but does it for the advertisers – isn't enough to keep the brand in your mind's eye, so they're letting you choose the worst Time covers EVER! (Or at least among the ones they've hand-selected.)

But don't consider their little act of self-deprecation as evidence they concern themselves with your opinion. Rather, they're interested in your pageviews: The "Worst Time Covers" voting-slideshow site is a dumping ground for clicks, as visitors make their way from 1928 to 2000.

It's also an excellent opportunity for Stengel to shit on his predecessors.