The Thomson Corporation, the finance-health-research info mega company, is quite proud of its just-completed $16 billion takeover of news giant Reuters. That's why it's spending another large sum to throw the new name of its company, Thomson Reuters, in your face: It's taking over subway stations in New York, Toronto, and London, as well as the buildings of the stock exchanges there. And if you make your way through Times Square today, perhaps you'll catch even more inundation as the digital displays force the logo upon you. This will be different than your normal Times Square, where you can at least eat, drink, or drive the usual marketing messages.