Would you feel better about the hundreds of calories in a Big Gulp full of Coca-Cola if you knew it had "no added preservatives or artificial flavors"? Executives at the soda giant certainly hope so! Because they're about to stamp tens of millions of cans and bottles with that fact, as well as blow tens of millions in advertising spending to remind consumers that Coke's formula hasn't changed since it was invented in 1886 — except that embarrassing "New Coke" incident that we're going to conveniently forget about — which should somehow offer comfort that your child's favorite afternoon bev is loaded with tooth-decaying sugar and artificial coloring. More cleverly, however, Coca-Cola's new spin in Campaign Pemberton, concentrated for now in the U.K., is that they're giving away top secret details about the special formula that's responsible for the crisp cola flavor. Of course, they aren't telling you anything PepsiCo spies have already tried to get their hands on, but this campaign is important because it's really the first time Coke stopped focusing on attaching its brand to young people having fun with Coca-Cola — which they will return to doing once they figure out that nobody picks up a Coke caring about artificial preservatives, flavors, sweetener, coloring, or cancer.