Popular Beer YouTube Videos Are the Work of Well-Compensated Ad Agencies, Not Clever Consumers

Surprise! That clever YouTube video featuring a guy perfectly pouring a Coors Light from a can to a glass was actually produced by Coors Light and its agency Avenue A/Razorfish (owned by Microsoft), not brand-devoted fellas with a video camera.

The spot on the left has been viewed over a two hundred thousand times, which means it's reached its viral effect, and now it's kosher for Coors to tell all about the videos, which comes on the heels of Levi's "pogo pants" spot, and a slew of others.

But lest you think this is the end of these pseudo ads, there's a suspicious Stella Artois that's been seen over a half million times.

 

[via SIA]

May 28, 2008 · posted by david · Link · Respond
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