Someone out there has it in for Portfolio's editor-in-chief Joanne Lipman. Ever since that giant misstep with putting American Apparel founder Dov Charney on the cover of a business magazine at a time when the entire world's business was collapsing, it's all been downhill for the former editor of The Wall Street Journal.

And now, in trying to come up with some interesting ideas that could save the Conde Nast title from itself, the best Jon Friedman could come up with is a list that starts out "Fire Joanne Lipman" but then inexplicably ends with "Give Portfolio a break in the gossip columns."

Well, lets compromise. We'll stop writing about Portfolio's imminent demise as soon as it stops self-destructing, Lipman or no. At this point, it's hard to blame her entirely for an industry-wide crisis, but there is always as sacrificial cow when it comes to heads rolling, and unfortunately being an editor-in-chief puts you right in the firing line for releasing stupid soundbites to the press.