Well, it's almost the end of the day, but we'd be remiss if we didn't at least mention that Conde Nast is finally launching their super secret, life-altering finance/non-finance mag. And while Conde has largely remained mum on the subject of their b-to-b brainchild, Portoflio publisher (and director of Conde Nast Business Media) is ready to tell you why you're much better off purchasing the "Vogue of the Business World!" than spending your hard-earned cash on, say, a movie ticket…with a small buttered popcorn:

• It's reasonably priced at a mere $12-$15 an issue.
• It's going to feature both endemic and nonendemic business. Whatever that means.
• It has an "A-list" journalistic cast, and aims to be "a cross between The New Yorker and Vanity Fair," [Ed: In pre or post-Bono era?]
• It hopes to attract 40% women, presumably of trhe nonendemic variety.

And so on, and so forth. But the number one reason you should pick up a copy of Portfolio, (which is already being mailed to the first 50,0000 subscribers as we speak?)

"Ten still-unnmaed advertisers are preparing to fork over $100,000 apipece to run rotating ads taking over the Web site for the first four months after it goes live."

And it hasn't even launched yet.

You excited yet? You should be. Because this is no FHM, people. This is Vogue meets The New Yorker meets Bono smoking hashish and then writing haikus about Africa. So better start rifling through the couch cushions for that $12-$15 of extra change, because while movies (and Radar) come and go, Conde Nast is making damn sure that Portfolio is here to stay.