It doesn't matter that Conde Nast Portfolio is a biz magazine — Joanna Lipman & Co. know how important the celebrity factor is. So how to add the A-list to a sexed-up glossy about CFOs? With "Spottings," of course. It's Portfolio.com's excuse to post party photos where executives and Us Weekly's FOB come together.

So far we're not terribly impressed. Sony CEO Howard Stringer at the Perfect Stranger premiere? Big whoop if he's not posing with Halle Berry. Things get a little better with a Russell Simmons and Denise Rich pairing, but until we've got Yahoo chief Terry Semel snapped walking the red carpet with Rachel McAdams, this feature is bunk.