Invitations to a screening of The Devil Wears Prada are rumored to have gone out to the executive and editorial assistants of top magazine EIC's. The invites were addressed to "Asst. to Graydon Carter," "Asst. to Ingrid Sischy," so on and so forth.

The stunt, which was pulled together by a PR team at Harrison & Shriftman's, was intended to douse the "finest high powered assistants in town," in Corzo tequila and cover them in Sephora make-up. Sounds fun. But, uh, you'd think that if they were making such a big deal out of this "you're an important person" crap, they would have at least addressed the invitations by name, instead of " to Brandon Holley's bitch."

Like, it took us three minutes to find out the names of Catherine Strawn (Ass't to Brandon Holley), Jon Kelly, Leigh Herzig (Ass'ts to Graydon Carter), Karen Wilson (Ass't to Ingred Sischy), and Wendy Hanson (Ass't to Charla Lawhorn).

Now we know why we've never fucking heard of Corzo tequila.

Peon Homage [Sara James, WWD]