
NYT Co. advisor, CUNY prof, media blogger, and regular MSNBC guest Jeff Jarvis has some words of advice for, uh, MSNBC:
You know that Democratic presidential debate they aired last night?
Rumor has it, there might be some added value there. And it wouldn't cost a penny! Oh, this Web 2.0 stuff is such a brain teaser…
If MSNBC had any sense, which it doesn’t, it would have taken every one-minute answer from last night’s ping-pong debate and put them up on YouTube themselves. Then, today, we’d be able to watch each one without feeling as if we were trying to count cars on a speeding train. And, more important, we’d be able to comment on them and embed them in our blogs. We’d see which clips are the most popular, the most talked about. We’d get a new sense of what the electorate thinks, which itself would be news. If NBC also made the video files available, we’d see the post-debate commentary not from the same old made-up faces on the networks but from the people who matter, the voters: us. MSNBC would be part of the conversation, in the thick of it, which is exactly where it should want to be. Instead, the network is acting like the bratty and unpopular rich kid who takes him marbles and harumphs home, ruining the game for everyone.
Thankfully, there are still those rogue 15-year-olds with YouTube accounts and a roving interest in politics who will take care of that little matter for them. Well, at least until MSNBC gets all C-SPAN on their asses and rips them offline. 'Cause that'd be brilliant.
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