We've already got Gotham, Hamptons, Aspen Peak, L.A. Confidential, and Boston Common from Jason Binn's stable of Niche Media advertorial titles. Now comes the latest from his South Beach cousin, Ocean Drive, which plans to paper Atlanta with a glossy title that will cheerfully neglect the city's murder rate being more than 4.5 times the national average.

Ocean Drive Publishing Group will throw the most extravagant launch party ever seen for a regional magazine on March 31st, as Atlanta PEACH makes its highly anticipated debut with a star-studded launch party at the InterContinental Hotel in Buckhead.

On the same day, Atlanta PEACH will open its four in-store lounges at two of the city’s most luxurious retail centers, Lenox Square and Phipps Plaza, in a long-term agreement with Simon Property Group. The cover and artwork from the launch issue will be prominently featured on the massive outdoor display panels outside of each venue.

Red-hot actress and model Pamela Anderson will not only grace the cover of the inaugural issue, but will be flown in by private jet to play hostess at the magazine’s mammoth launch party. Atlanta’s homegrown hip-hop and movie mogul, Ludacris, will perform for hundreds of the city’s most influential tastemakers and executives.

Launch party at a hotel? Images of the cover plastered on outdoor display panels? Pamela Anderson and Ludacris showing up at yet another red carpet event? Yep, it surely sounds like the most extravagant launch party ever seen — like nothing you've ever seen before.

The full release about the latest blurring of advertising and editorial, after the jump.

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OCEAN DRIVE PUBLISHING GROUP’S ATLANTA PEACH TO LAUNCH WITH 200+ PAGES, TONS OF ADS AND LAVISH EXTRAVAGANZA WITH PAM ANDERSON & LUDACRIS

Atlanta PEACH Branded Lounges To Open In Simon Property Group’s Lenox Square and Phipps Plaza Retail Centers; Magazine Has Location Exclusivity Arrangement and Jumbotron Visibility

Atlanta, GA/Miami, FL (March 27, 2006) - Ocean Drive Publishing Group will throw the most extravagant launch party ever seen for a regional magazine on March 31st, as Atlanta PEACH makes its highly anticipated debut with a star-studded launch party at the InterContinental Hotel in Buckhead.

On the same day, Atlanta PEACH will open its four in-store lounges at two of the city’s most luxurious retail centers, Lenox Square and Phipps Plaza, in a long-term agreement with Simon Property Group. The cover and artwork from the launch issue will be prominently featured on the massive outdoor display panels outside of each venue.

Red-hot actress and model Pamela Anderson will not only grace the cover of the inaugural issue, but will be flown in by private jet to play hostess at the magazine’s mammoth launch party. Atlanta’s homegrown hip-hop and movie mogul, Ludacris, will perform for hundreds of the city’s most influential tastemakers and executives.
Produced in the trademark high-end style of Ocean Drive’s many publishing properties, the new glossy, quarterly magazine will reflect the passions of Atlanta’s affluent population and rich cultural tapestry, including coverage of lifestyle, fashion, furniture, real estate, art, and automobiles.

The 200+-page premiere April issue has already attracted over 80 pages of high-end luxury advertisers including Armani Exchange, Versace Watches, Perry Ellis, The Related Group, Cartier, Cole Haan, Benetton, Jimmy Choo, Raymond Weil, Oscar de la Renta, Bebe, Intermix, Merrill Lynch, David Yurman, Jaguar, Saks Fifth Avenue, Grey Goose and Blue Star Jets.

In a groundbreaking promotional and distribution deal, Atlanta PEACH will partner with two of Simon Property Group, Inc.’s most notable local retail centers to launch four branded in-store lounges. Phipps Plaza and Lenox Square will play home to the publication’s high-end shopping oases, complete with couches, chairs and complimentary copies of Atlanta PEACH for shoppers to read. Atlanta PEACH will be the only magazine to be delivered to either retail center. Over 25,000 copies of each issue will be distributed at the two retail centers as part of this promotion.

“Never before has a regional magazine been launched with so much energy and fanfare,” says Ocean Drive Publishing Group president Jerry Powers. “With this magazine, we hope to tap directly into the thriving pulse of a city that has truly led a cultural renaissance in the South. Atlanta PEACH will reflect the mix of affluence and diversity that has quickly become this city’s trademark.”

The first issue will have a distribution of 60,000 copies that will be sold at all area Barnes & Noble and Borders stores, Hartsfield-Jackson International Airport, as well as free distribution at high-end retailers, and mailed directly to upscale homeowners, people of note and CEO’s of Atlanta-area Fortune 500 companies. All of these efforts will comprise a massive subscription drive. The remaining issues will be published in May (summer), September (fall) and January (winter).

Elizabeth Schulte Roth will serve as editor-in-chief, coming over from PaperCity, where she successfully launched the magazine last year. Roth came to Atlanta from New York after an extensive editorial career at Harper’s Bazaar, Vanity Fair, Details and other notable publications.

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Ocean Drive magazine:
Ocean Drive magazine, South Florida’s award-winning publication celebrating its 13th year, is the premiere magazine for the region capturing glamour, fashion and the social scene in an upscale publication that combines South Beach chic with true international style. Its stunning full-color oversize format appeals to the sophisticated reader seeking an entertaining source of fashion, travel, art trends and a guide to finer living. Distributed worldwide through Curtis Circulation Company, Ocean Drive magazine can be found at bookstores, newsstands and airports in major cities throughout North and South America, Europe and Asia and on the web at www.oceandrive.com.

About SoBe News Inc.:
SoBe News Inc. publishes Ocean Drive magazine, Ocean Drive en Espanol, a joint-venture with Emilio Estefan, VEGAS, a monthly joint-venture with the Greenspun Media Group, Atlanta PEACH magazine, Ocean Drive Venezuela, Ocean Drive Mexico, a franchise for Mexico’s Editorial Televisa and boasts custom publishing projects including WYNN, the in-room magazine for the Wynn resort in Las Vegas, Bal Harbor, the seasonal magazine for South Florida’s most upscale shopping destination, the Shoppes of Bal Harbor, Fisher Island, the in-room and membership magazine for Fisher island, and Art Basel: Miami Beach, the industry magazine to the world’s largest contemporary art fair.