Project Runway is through, and now we've got Bravo reality follow-up Top Chef and ABC's American Inventor (because Simon Cowell cannot be reduced to only having programming on Fox). But that's not enough contest programming on primetime, now is it?
Thankfully, there's Above The Line — a search for the next great music video director, the winner of which will surely be placed in such high esteem as David LaChappelle and, uhm, well that's the only music video director we know off hand.
The reality show, “Above The Line: The Search For America’s Next Music Video Director†(www.nextmvdirector.com) is conducting a nationwide search to find the next directing phenom.
“Above The Line†pits two teams of seven potential directors against each other in a series of production-related challenges for the ultimate prize of shooting a big-budget music video for a major artist and signing a year-long director representation contract with a well-known production company. Each episode will feature a prominent guest music video director and a fresh new artist on a major label.
Record label tie-ins that will rival the short-lived Love Monkey? Our TiVo can't wait.
The full release – with explanatory details on how you might be able to get your work aired at 2am on Fuse – after the jump.
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COULD YOU BE AMERICA’S NEXT MUSIC VIDEO DIRECTOR?
New York, NY-March 29, 2006- The reality show, “Above The Line: The Search For America’s Next Music Video Director†(www.nextmvdirector.com) is conducting a nationwide search to find the next directing phenom.
“Above The Line†pits two teams of seven potential directors against each other in a series of production-related challenges for the ultimate prize of shooting a big-budget music video for a major artist and signing a year-long director representation contract with a well-known production company. Each episode will feature a prominent guest music video director and a fresh new artist on a major label.
To enter, visit the show’s website at www.nextmvdirector.com for submission guidelines. All entries must be postmarked by April 20, 2006.
All fourteen contestants will live in a house in the Hollywood Hills from May to August. Episodes will air while the show is still in production, enabling viewers a chance to vote for who they think should win the show overall. In addition, viewers who enter online contests can win VIP passes to industry events at the contestant house all summer.
The show is being executive produced by Mark Hason, former Senior Director for Clive Davis at Arista, former video commissioner at Tommy Boy Music and current President of MediaVision International; Danny Wright, former Director of Artist Development for Arista Records, former head of video promotion for Universal Records, and current General Manager of MediaVision International; Preeti Shrivastava, former music video director and current President of Shrivastava Media Group,.
“Above The Line†will be first licensed out to mobile carriers and then re-packaged to air on a cable network in fall 2006. Current sponsors and collaborators include the Music Video Production Association and Gorilla 3.0 Production Software.
