The sad thing about this press release is that the event it's promoting – 7Up's launch of its new organic version – already happened or, for all we know, is still happening.

As part of its push to notify all would-be lemon-lime fizzy drinkers that all the unpronounceable chemical compounds will no longer be found on the ingredients label – unless they're considered "all natural," that is – the soft drink rounded up Ty Pennington to unveil a "2-3 story 7UP Natural Bottle" at Greeley Square (6th Ave and 34th Street).

Spectacle, we know. But after last year's live billboard in Times Square, it takes a lot more to impress us. So that's where these personalized notes from publicists come in:

FYI –
A $1 donation will be made to the Fresh Air Fund for every bottle of 7UP 100% Natural sampled today…Plus you can stalk Ty Pennington and gawk at a 24foot tree shaped like a 7UP bottle.

We'd rather wait for late November for a 65-foot-plus version of an actual tree. The full carbonated release, after the jump.

* * * MEDIA ADVISORY * * *
Extreme Home Makeover’s Ty Pennington to Reveal

7UP’s Extremely Natural Makeover

The Original UNCOLA® Celebrates 77th Anniversary By Transforming New York’s Greeley Square into a Natural Getaway

MONDAY MAY 15th, 2006

WHAT: Ty Pennington will give New York’s Greeley Square a natural makeover – 7UP style. Pennington will reveal a larger than life 7UP natural bottle and invite New Yorkers to taste 7UP, now 100% natural.

For every bottle of 7UP now 100% Natural sampled, a $1 donation will be made to the Fresh Air Fund – the non-profit organization that provides natural getaways to more than 1.7 million New York City children from disadvantaged communities.

WHO: Hosted By: Extreme Home Makeover’s Ty Pennington

Broadcast Visuals Include:

§ Ty Pennington with his trademark blow horn unveiling the 2-3 story 7UP Natural Bottle (details on its natural materials, who created it, etc. available)

§ THOUSANDS of New Yorkers sampling the 7UP 100% Natural for the first time

WHEN: Monday, May 15, 2006 - 10:00am (9:30am call time for media)

WHERE: Greeley Square at 33rd Street - between 6th Avenue and Broadway

CONTACT: XXX, 646.XXXXXXX, XXX@ketchum.com

Day of Event: 917.XXXXXXX

DETAIL: 7UP, a flagship brand in the Cadbury Schweppes Americas Beverages portfolio, is going natural. Starting in April 2006, just in time for its 77th anniversary, the original UNCOLA® will be the first mainstream lemon/lime carbonated soft drink to be made with 100% natural ingredients.

Satellite Feed Information:

Monday, May 15th, 2006 2:00 PM - 2:15 PM ET & 6:30 PM - 6:45 PM ET

Tuesday, May 16th, 2006 - 3:00AM - 3:15 AM ET

IA 6 / C-Band / Transponder 16 / Downlink Freq: 4020 Horizontal