Ideally in the magazine world, the line between advertising and editorial content is clear. But sometimes, it gets blurry. At such times we are shocked (shocked!), and must share our indignation with you in something we call Product Placement by Intern Anastasia.

What’s that, you haven’t heard of Gotham or L.A. Confidential? Do you fly commercial airlines and clean your own house? Ew. Gotham and L.A. Confidential are two of the lux titles owned by Jason Binn’s Niche Media. Let’s see how much advertiser ass-kissing they have to do to turn a profit, since no one’s paying money to read these things.

Gotham:
Number of Editorial Pages: 107
Number of Advertising Pages: 144
Number of Individual Advertisers: 111
Number of Those Advertisers Mentioned in Editorial Pages: 44
Least Plausible Product Endorsement:. The Vertu cell phone, which costs $6,300. Sure, it fits their editorial mission, we just find it implausible that a six thousand dollar cell phone exists.
Most Shameless Advertorial: “Give as Good as You Get,” featuring gift ideas supposedly inspired by “New York’s most beloved personalities,” including pothead socialite Arden Wohl, junior-league douchebag Donald Trump Jr., senile gossip columnist Cindy Adams, and Liv Tyler’s son Milo Langdon. We had to Google little Milo to find out who he was, which just shows we shouldn’t be reading Gotham to begin with.