Product Placement Has Finally Exploited the Library
Or at least the airport bookstore
 

While the FCC worries itself over product placement on television programs, who is worrying itself over the product placement in literature? Sorry: "literature." A quick look at the latest crop of chick lit finds itself, much like Sex and the City's title track, obsessed with designer labels. Brand names pop up all over the place, in Lauren Weisberger’s Chasing Harry Winston, Kristen Kemp’s Breakfast at Bloomingdale’s, Bringing Home the Birkin, and Sunday at Tiffany’s. This is sad because while at one time you could already guess the plotlines of these books — girl meets dreamy guy, gabs about dreamy guy with her girl friends, sleeps with dreamy guy, discusses pros and cons of being with dreamy guy — you now already know which fashion labels their authors are whoring themselves out to. [NYT]

Jul 24, 2008 · 2 views (beta) · Link · 3 Responses
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Comments (3)

No. 1 · Syslak

Oh, I wouldn't say that they 'finally' infiltrated the library… I remember the Sweet Valley Twins trading in their Fiat Spider for a Ford vehicle while they munched on Oreos.

Posted: Jul 24, 2008 at 6:00 pm · @Reply · [Flag?]
No. 2 · Lisa

That is a wonderful point! But one of the reasons I love these books and these authors is because I can relate to them by what they own, their interests, and everything. So I like knowing about the products, but it helps me know them more. Chasing Harry Winston is one of my favorite summer reads and that is why I have recommended it to all my readers on my website.
LIsa Friedman
http://www.someonespoilme.com

Posted: Jul 24, 2008 at 9:25 pm · @Reply · [Flag?]
No. 3 · Rafael

Don't forget "Gossip Girl"! (Yeah, I mean the books…)
We can't leave out the lucrative "tween" market for high-class fashion labels….

Posted: Jul 26, 2008 at 7:51 am · @Reply · [Flag?]
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