Under the original deal struck between The Weinstein Company and Bravo, Project Runway cost the NBC Universal channel $600,000 per episode. That was not enough for Harvey Weinstein, especially when Bravo started taking all the credit for the show's success. So Harvey started going around NBC's back to try and make the show more lucrative on his end, striking product placement deals without telling Bravo suits, even though they had already lined up major sponsorship deals with brands like L'Oreal and Tresemme. Bravo's deal with Macy's totally dried up when Weinstein insisted a rep for Wal-Mart, which it had an arrangement with, appear in the finale. In Weinstein's new deal with Lifetime, the lady network will be paying upwards of $1 million per episode, a nice 66 percent fee hike. And reality television was supposed to be the cheaper alternative.