American body image issues: is there no greater cash cow?

Well, Men’s Health latest attempt to profit on the cherubic adolescent of its readers, Eat This, Not That might be less plausible than a body designed by Jake. The diet created to give you SIX PACK ABS! [Ed: years of watching infomercials means we have to refer abdominals this way] might not give you the SIX PACK ABS! you crave and deserve. When you think about it, if you could get SIX PACK ABS! just by eating yogurt, don’t you think pledges at Zeta Chi would know?

Ruth Kava, director of nutrition at the American Council on Science and Health, tells Jeff Bercovici, "I have real doubts about any diet that targets a specific body part. … Even exercise doesn't reduce specific body fat, though of course it can look that way if muscles get larger. I think you've found a scam!"

But one question remains: does Jeff Bercovici have SIX PACK ABS!?