Promo-A-Go-Go: Overture Films 'Putting Down Roots'
 

We get a lot of mail. Mostly, it's of the electronic form. But from those marketing agents and publicists who found out our snail mail address, we get packages, too. They're almost always of the promotional form, trying to generate interest in a new TV show, movie, book, or rehab center. Herewith, we document their efforts.

overturepromo.jpg

In 2008, you'll see Overture Films' name attached to the opening credits of Mad Money (different from the AMC show), Sleepwalking, and Righteous Kill. They're so jazzed about it, they've been sending out press packets (pictured) as part of their "putting down roots" theme. Formed in 2006 as a subsidiary of Liberty Media's Starz, "Overture's goal is to produce 8-12 films per year, across a broad spectrum of genres, with budgets under $30 million." Some might call them budget conscious. Others might call them cheap.

Either way, they sent over a sappling (keeping with their "roots" theme, people!) that they've asked us to plant. "Choose a sunny location," read the instructions, and "prepare a hole 18" across and 12" deep."

Kudos for pushing their green agenda on us, but what publicity team thinks dirtying the hands of the press is going to benefit 'em? At least we've got a holiday gift to let the interns fight over.

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