Promotional Buses for TV Series May Be the Best/Worst Idea Ever
That's one way to take your cross-country tour
 


Seinfeld bus? Check.

Terminator: The Sarah Connor Chronicles bus? Er, check.

Pushing Daisies, ABC's love after death rom-com, gearing up for it's second season, bus? You betcha.

"The Walt Disney network is promoting the show by bringing a version of its central setting, The Pie Hole restaurant, to ten major U.S. cities. An Airstream trailer made to look like the eatery will make its way from downtown Disneyland to Times Square. Visitors will be able to eat free pie and enjoy décor from the show's set — not to mention an "outgoing" restaurant staff."

Someone please explain the promotional bus idea. Is it because television networks that aren't HBO can't afford things like mile-high premieres for their fall season lineups? Or maybe the stations are trying to cash in on a little election fever, hoping that potential viewers will run outside their houses hoping to catch a glimpse of the Straight Talk Express, and instead find only a decorated trailer serving cherry pie in promotion for a show they haven't heard of.

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Comments (2)

No. 1 · craig

They do it because it works! It is like a billboard with thousands of locations only better.

Posted: Aug 30, 2008 at 12:38 am · @Reply · [Flag?]
No. 2 · Shaun Industry

You'll all be sorry when the "Transformers" bus turns out to be a Decepticon in disguise, transforms and goes on a rampage!

Posted: Aug 30, 2008 at 11:58 am · @Reply · [Flag?]
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