Throwing money at a magazine for the moneyed isn’t enough.

Six months after a redesign and a new tagline, the Sacramento magazine Prosper is closing. There’s still a chance the magazine will continue exist in online, but in the meantime, nearly 20 employees are getting laid off. Doesn't this feel like the build-up in some cheesy Christmas movie right before an angel saves the day?

The editors’ advice for starting a lifestyle magazine: Make sure people care about the lifestyle you’re depicting. Seriously, there's not even reality TV show about Sac-town.