Felix (like the cat) Gillette (like the razor) might have had something else on his mind when he wrote a profile of Donny Deutsh for the New York Observer this week.

The Big Idea has made marginal ratings gains, from 138,000 in 2006 to 158,000 in 2007, but the show still routinely garners less than 50,000 viewers. In the third quarter, the show’s scratch rate was 26%.

So as much sex appeal Deutsch might have for middle-aged women, his ratings growth probably doesn't merit a profile.

The article might have been inspired by the upcoming launch of the Fox Business Network, which will no doubt vie for the same “main street” business owner viewers as The Big Idea.

Seeing as they both Deutsch and Rupert Murdoch have no financial need to work and live in the Trump Park Avenue building, relating to demographic shouldn’t be a problem.