The world has changed. By blogging, they get information. By texting. By BlackBerrying. By surfing the Internet. Even using their cell phones to retrieve information on the go! So to keep in step with this very dynamic Blueprint audience, we've decided to change the Blueprint format from just the magazine, fusing it into a new group of ideas…These [print] issues just might become real collectors' items!

–Martha Stewart, echoing CEO Susan Lyne's words to explain Blueprint isn't folding so much as it is transitioning to a new medium. [WWD]

Earlier: The Story Of Mighty Martha And The Little-Read Shelter Mag That Couldn't