I don't actually say that there's no reason why anyone should feel threatened. Frankly, I think that's a little patronizing to the people running these companies.

There's a complex ecosystem that involves advertisers, people who own content and companies like Google that are there to try to connect content and advertisers and users. There's lots of reasons why they're worried.

I think another way to say it is that I don't think they should be concerned about Google being a competitor, or a source of headache. We're part of the Internet; we're part of the technological transformation that everyone's experiencing.

-David Eun, head of Google's content partnerships, I Want Media