I am American business. I watch CNBC.

— CNBC's new slogan for its ad campaign – starring the likes of BET founder Robert L. Johnson, Sirius Satellite Radio's Mel Karmazin, and Southwest Airlines chairman Herb Kelleher, which represents zero potential for conflicts of interest – that's an early affront to the Fox Business Channel. Though, of course, the campaign was "in the works" before Rupert Murdoch ever hinted he wanted to launch a competing network. [NYT]