Rachael Ray's Last Days?

rachaelray.jpg Though Oprah may have given Rachael Ray her shot at TV, the cook's reps have no problem trashing the daytime queen if it means saving face for the client. When Page Six reached out to Ray's camp about rumors from "an impeccable TV source" that Ray's show was being canceled by King World for dismal ratings (she earns a not terribly impressive 2.5 rating), her rep jumped to remind the column that even Oprah's ratings are down 15 percent from February 2007. As for Ray's older viewers, who have an average age of 55.1 (and 688,000 women in the target 18-49 category), again Ray's camp refutes it with data from Oprah's show, where the average age is 54.6.

So is Ray getting the ax? Her rep says the show is signed on through 2010, but the contract may have an out clause based on any number of factors.

More spin from Ray's camp was sent to Huffington Post: "And with regard to our median age rising, yes it has, but less than 3% and the explanation for that is we have a loyal viewership that has been with us since the show launched and they had a birthday since last year!" Or another way of looking at it: They aren't attracting any new viewers. Not that we're cynics!

Update: Ray's camp, obviously very upset with the coverage their show received today, gets in touch with Jossip to point out errors in the P6 item:

1. They call Rachael's Food Network show "30 Minutes a Day." Obviously this is incorrect it is "30 Minute Meals."

2. They claim that King World is producing a chat show for Marie Osmond. This one blows me away….King World has nothing to do with this proposed show. It is being pitched around town by another syndication company called "Program Partners." All anyone would had to of done was google "Marie Osmond" and talk show.

3. And finally, as I said King World doesn't even exist any more. It was purchased awhile ago and is now called CBS Television Distribution. [Ed: To be fair, the email did come from an @kingworld.com email account]

4. In terms of numbers the article reads that Oprah, Regis, Tyra and Martha were down 15% this February sweeps period. Untrue! Regis and Kelly were down 16%, Tyra Banks down 13% and Martha Stewart down 27%. These numbers are widely available from Nielsen and were published this week in several trade publications. Guess no one cared to fact check.

Mar 13, 2008 · Link · 2 Responses
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  • Comments (2)

    No. 1 Connie says:

    Please NO Marie

    Posted: Mar 13, 2008 at 8:42 pm
    No. 2 Paige says:

    The Rachael Ray Show ROCKS!!! I never miss it-
    Thanks Rach!

    Posted: May 4, 2008 at 3:33 am
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