Warning to Atoosa Rubenstein: the following announcement contains hot pictures of Jeff Bercovici.

We know, we know, he's married. To some hot doctor lady who he totally loves. But that is not the point. The point is that somehow, over the last three months or so, Jeff's hotness stock has significantly increased. Observe.

The photo of Jeff from our Q+A back in March.

This new photo of Jeff from a book party thrown by Andrew Krucoff over at the Gawker pad.

Same five o'clock shadow, different haircut. Must be the Roshan influence, dontchya think? Well, whatever it is, if this guy doesn't doesn't deserve your Cosmo Media Man of the Year nomination, then we just don't know who does.