Like so many third grade teachers before it, BET’s attempt to make reading seem cool has failed. Sort of. The television channel’s literacy campaign, which features a dancing cartoon woman with “book” written across her ass, has caused some debate for promoting black stereotypes and using the word that NAACP "retired" this year. With 25 percent of adults not having read a single book last year, the refrain could have just easily been, “cracker, read a book.” As for the video itself, there are no words. Maybe we should read more. Unedited clip after the jump.