The Super Bowl commercials are coming! The Super Bowl commercials are coming! Oh, and, um, a bunch of guys will be intermittently tossing around a football and beating the living crap out of one another.

But natch, the ads are our all-time favorite part. From the annoying Budweiser frogs to the little boy trapped in a Pepsi bottle, Super Bowl adds are (as Malcolm Gladwell might say) "stickier" than that piece of warm chewing gum we just sat in.

So here's the fateful FedEx ad designed to show both amateurs—and professionals—how it's done.