Rich British Guy Spends Inconceivable Amount Of Money To Launch OK!
Meanwhile, We Can't Even Be Bothered To Spend The $2.99 (Or Whatever It Costs) To Buy It
Incredibly, "British publishing mogul" Richard Desmond has already sunk upwards of $85 million into the American launch of celebrity weekly OK! magazine.
While the gossip rag's longevity still has yet to be determined, they should take comfort in the fact that, should they prove to have a shorter shelf-life than expected, they've still got at least a 50/50 chance of besting Portfolio in the category of "Most Expensive Failures."
[NYP]
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Editorial Director
It's a crapfest every week and selling less than 400,000.