Aside from diet supplements and sperm banks, there's really no industry Richard Branson hasn't set out to conquer. Now he's got his sights set on our field of "expertise" (we'll pause a moment while you laugh): publishing.

The Virgin chief is looking to get into the market of free city dailies, beginning here in New York. Unlike the celebrity gossip shelf, it's a market that might still have room for new additions — but only because we don't count the New York Times' Marketplace.

Branson is looking to go head to head with amNew York and Metro, along with Variety's subscription Daily Variety Gotham, as his daily will focus on the entertainment industry.

Which, had the New York Post not beaten him to it, could've been a first-mover to spit out daily sensationalized gossip disguised as news.