Rick Reilly, allegedly the highest paid writer in history of Time Inc., is set to make even more at ESPN. Once the proud signer of a five-year, $5 million contract, he’s now doubling that at ESPN with a $10 million over five years deal.

Reilly will stay on at Sports Illustrated until December 1. Time Inc. is enforcing its revenge non-competition rule, so Reilly won’t start at ESPN until June 1.

On the deal, Reilly said, "It's tough leaving SI after 23 years, but I just had this itch I had to scratch," referring to working on TV.

Now he can scratch that metaphorical itch with a figurative diamond encrusted backscratcher.