Rick Warren Finalizes Crazy God Mag
Oh ye of little faith
 


So remember that Rick Warren magazine that was rumored to happen, before the entire publishing industry went the way of the Hale-Bop Comet people? Well, somehow that is still happening, on the dime of Reader's Digest people.

Rick Warren is the pastor who moderated the McCain/Obama debates where the cone of silence fell off of John McCain's head. He is also pretty securely centered in that zone of super-church fundies who make up the majority of Midwest Obama haters.

How this "megapastor" from the right convinced the publishing industry he was worth a shot, after the jump.

One of the biggest new ventures, to be announced Monday, is a multimedia partnership with Rick Warren, the renowned minister and author, hoping to tap into the vast audience for his book “The Purpose Driven Life.”

Together, they are creating a Christian membership organization, The Purpose Driven Connection, built on Mr. Warren’s call to faith and charitable work. Paying members will receive a quarterly magazine edited by Mr. Warren, with DVDs and pull-out study guides in each issue, and access to a social networking Web site.

The things that make Reader’s Digest Association seem earnest or old-fashioned next to other big magazine publishers — its small-town readership, and a traditional emphasis on faith, families, volunteerism and sober self-improvement — appealed to Mr. Warren.

You know, besides the obvious jokes here about Kool-Aid drinking and evangelicalism and what not, doesn't it seem like there is a conflicting message being sent out here? On the one hand, Reader's Digest appeals to these earnest, old-fashioned folks who don't want anyone comin' around and changing the way that they read their old-people news.

On the other: DVDs! Social Networking sites! Awesome! All the kids are going to love their faith-based DVDs of a magazine that's ripping off of the only thing grandma still reads. Send eight copies to Kirk Cameron, ASAP.

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