The 160-year-old Tribune Company, which Sam Zell bought last April for a complex deal worth $8.2 billion, is floundering. Its newspapers are up for sale, ad revenue is down 15 percent, he's willing to rename the Chicago Cubs' Wrigley Field for the right price (though who knows if that'll happen), and he's been touring his properties in a storm of curses. He's combining television and print operations – literally squeezing a TV studio insider a newsroom – created the position of "chief innovation officer" and prepping staffers for the rest of 2008 by telling them a "shitty year" is ahead. So how does the borderline-septuagenarian fancy himself? "'The challenge is, how do we get somebody 126 years old to get it up?' Zell said, referring to the newspaper. 'Well … I'm your Viagra.'"