We're not quite sure how we missed this The Insider segment last week — oh wait, yes we are: We never watch that show. But it featured OK! magazine chief Sarah Ivens walking viewers through the very intricate process of producing a tabloid each week. How do they choose photos? (They look at them!) How do they choose who goes on the cover? (They default to Brangelina!)

So why, one might ask, is OK! popping up on The Insider? Because it's all part of their gossip-sharing arrangement: The CBS-produced tabloid show plugs OK!, and OK! hand delivers their scoops to them instead of the competition.