What happens when a brilliant movie marketing campaign ends up affecting a real life person? Comedic genius!

Those "You Such Sarah Marshall" billboards, bus ads, and posters have been everywhere, in every city, over the past few weeks have, for sure, become an eyesore and need to disappear yesterday.

But for one girl in Greenfield, Massachusetts, they've been particularly annoying.

Her name is Sarah Marshall.

"I was shocked to see all the billboards and posters that hated against me and people with my name," she says. “It’s just so bizarre.”

To say the least. "My friends are kind of picking on me about it,” she says of the in-Sarah's-face promotion campaign for the Judd Apatow-produced comedy Forgetting Sarah Marshall [watch the movie trailer and see interviews with the film’s cast]. “I had a neighbor who said they saw all these 'I hate Sarah Marshall' signs, and I saw the TV commercials.” That’s when the snit hit the fan for this Sarah Marshall and she decided to mount her own campaign. Call it “the Marshall Plan.” She made her own sign. It said, “YOU SUCK JUDD APATOW.”

What would Apatow, the comedy machine behind The 40 Year Old Virgin, Knocked Up, and Superbad, think of that? Sarah Marshalls across the country don’t give a hoot. “Apatow’s sense of humor is very raunchy and snarky,” says Sarah Marshall, this one a printmaking professor at the University of Alabama. [Fancast]