Scaring Up Newsstand Sales
Death sells, usually

• On Friday, the founding editor of People magazine, Richard Durrell, died at his Fairfield home at the age of 82.
• People magazine’s best-selling issue in 2007 – aside from its “Sexiest Man Alive” edition – was Owen Wilson’s suicide attempt cover.
• In Touch’s worst-selling issue of the year was its hard news edition of the Virginia Tech massacre.
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