NHL player Sean Avery is famous for a lot of things, mostly hockey-and-clothing-related. Equally well-known is the fact that the self-proclaimed "fashion jock" interned at Vogue this summer and then did a semi-naked photo shoot for the Condé Nast's brother publication. Haha, yes. He did. Because dodging plates being thrown at him by Anna Wintour is the best way to prepare for a lifelong career in sports and sports-related injuries. Of which he's suffered from before.

Always on the ball, New Line Cinema bought the rights to Avery's life story (or at least the parts that involve him acting as a professional bottom for the editrix), and production has begun on the film, which will be a romantic comedy — or "rom-com," in Katherine Heigl speak — of all things. So who should casting directors be looking toward to play both Avery and the love interest he finds in his mirror reflection?

Dwayne "The Rock" Johnson, duh.