Secrets of Ad Skipping
TiVo's Stopwatch data reveals TV viewers are more likely to fast-forward through your ad if you're plugging how "Ford tough" your new truck is instead of, say, how fat you're getting without a Bowflex.
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TiVo's Stopwatch data reveals TV viewers are more likely to fast-forward through your ad if you're plugging how "Ford tough" your new truck is instead of, say, how fat you're getting without a Bowflex.

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