We don't read Self magazine on a regular basis (as evidenced by our need for ass-slimming yoga pants) but we've been known to pick up the occasional issue or two to help get us through a boring transatlantic flight. And as luck would have it, we happened to glance through this month's mag, where we flipped past the interview with the thinspirational *cough* cover girl, Kelly Clarkson and stopped short at the five page Cosmo-esque spread entitled "31 Days to Great Sex."

Could it be, we wondered, that Bonnie Fuller has found yet another magazine to morph into a sex bible devoid of editorial content?

A quick look at the masthead revealed that Lucy Daniziger was still listed as the EIC leaving us confused, slightly aroused and wondering: when did Self magazine become so, well, risqué?

Then, we saw this.

There seem to be few places where editors won't go these days to push their magazines. Just ask Lucy Danziger, editor in chief of Self, who will be in Cincinnati today — not to visit hometown heavyweight advertiser Procter & Gamble, but instead to be the keynote speaker at Pure Romance 2007. For the uninitiated, Pure Romance has a similar business model to Avon or Mary Kay — except that instead of in-home skin care parties, Pure Romance consultants sell sex toys and products with names such as Ex-T-Cee and Mini Nights of Passion.

Yes, we thought, impatiently, but that still doesn't explain why Lucy is busy cultivating a reputation as the Avon lady of sex toys. Why? we wondered. How? And, more importantly, why? And then we realized the answer was right there in front of us.

On page 119, a.k.a. Day 14 (of the 31-day "Sex" makeover): "Have a solo session," or, as staffer Jenna McCarthy puts it, "indulge in a game of sexy solitaire."

Self love! We should have known.

Oh, Lucy, you genius Self-promoter, you.